Loud sets,
big drops
and cake.
I'm Steve Aoki, a DJ and record producer, and the founder of Dim Mak Records. This is where my merch lives: the head silhouette on tees, long sleeves, crewnecks and hoodies.
From Newport Beach
to Hiroquest
My name is Steven Hiroyuki Aoki. I was born in Miami in 1977 and grew up in Newport Beach, California. In 1996 I founded Dim Mak Records, named after my childhood hero, Bruce Lee.
My first studio album, Wonderland, came out in 2012 and was nominated for a Grammy for Best Dance/Electronica Album. The Neon Future series followed, from Neon Future I in 2014 to Neon Future IV in 2020, and in 2022 I started the Hiroquest albums with Hiroquest: Genesis.
At my shows I throw cake into the crowd, and the Steve Aoki Charitable Fund raises money for humanitarian relief and medical research. Every design here comes on tees, long sleeves, crewnecks and hoodies, with kids' and youth sizes too.
A size chart
on every product
Every product page has its own size chart, so you can check the fit before you order.
Every design,
every garment
Each design comes on a tee, a long sleeve, a crewneck and a hoodie, plus kids' and youth pieces.
Real answers
Questions about an order or a size? Write to us through the contact form and we'll get back to you.
Made to
be worn loud
At a show, at a festival or on a regular day: merch is better worn than kept.
Find your piece.
The head silhouette in black and holographic: every design on every garment, in one shop.