Who I Am: Steve Aoki, From Newport Beach to Dim Mak
I'm Steve Aoki: DJ, record producer, label founder, and the guy with the cake. This is where my merch lives, so here is a short version of my story first.
Where did I start?
Miami, then Newport Beach. My full name is Steven Hiroyuki Aoki. I was born in Miami, Florida, on 30 November 1977, and I grew up in Newport Beach, California.
What is Dim Mak?
My label, since 1996. I founded Dim Mak Records in 1996 and named it after my childhood hero, Bruce Lee. Dim mak means "touch of death". The label has been part of my life ever since, and the name turns up across my merch.
What happens at my shows?
Big energy, and cake. I'm known for throwing cake into the crowd during my live sets. If you've been at the front at one of my shows, you might have taken one home on your face.
What about the records?
Albums from 2012 on. My first studio album, Wonderland, came out in 2012 and was nominated for a Grammy for Best Dance/Electronica Album. The Neon Future series followed, then the Hiroquest albums. Each one gets its own post on this blog.
Is there more to it than music?
Yes: the Steve Aoki Charitable Fund. It raises money for global humanitarian relief organizations and for medical research.
What's in the store?
My designs on everyday pieces. The long-hair head silhouette, in solid black and in a holographic finish, and more, on tees, long sleeves, crewnecks and hoodies, with kids' and youth sizes too. Every product page has its own size chart.
Find yours
Pick a design, pick a garment, and wear it loud.